Airdrop campaign
The campaign connected a set of participation tasks with eligibility for MTX token rewards. It gave prospective community members a specific way to take part rather than relying on a general awareness message.
CASE STUDY / 01
MetaverseMetarix
Airdrop participation and token discoverability.
CRYPTOINFINITY / SELECTED WORK
Metaverse
- CLIENT
- Metarix
- SECTOR
- Metaverse
- PROJECT FOCUS
- Community participation and product visibility
01 / THE PROJECT
Connecting a virtual-world project with its community.
Metarix brought blockchain-based virtual worlds, digital real estate, gaming spaces and NFT tools into one ecosystem. Its MTX token was part of that project experience.
Our historical project account focused on an airdrop campaign and CoinMarketCap listing activity. The campaign aimed to encourage people to explore the platform and participate through its social channels. The listing work addressed a separate need: helping people discover MTX on a token-tracking platform.
THE CAMPAIGN STRUCTURE
A clear route to participation.
- 01 /
Discover
Campaign promotion through social channels.
- 02 /
Participate
Follow Metarix on Twitter and join its Telegram group.
- 03 /
Qualify
Complete the required tasks for MTX reward eligibility.
A summary of the campaign mechanics described in our historical project account.
02 / THE WORK
The work in focus.
Social participation
Following Metarix on Twitter and joining its Telegram group were among the tasks described in the original project account. Social channels were also used to promote the campaign and introduce it to potential participants.
CoinMarketCap visibility
The same project account describes work around an MTX listing on CoinMarketCap. This complemented the social campaign by addressing token discoverability beyond the project’s own channels.
03 / REPORTED OUTCOME
Community participation. Broader discoverability.
The historical account reports increased participation and visibility for Metarix and MTX following the campaign and listing activity. These are qualitative reported outcomes; detailed campaign analytics are not published in this profile.
THE CONNECTION
Participation and discoverability served different purposes. The airdrop offered a defined community action, while the listing activity helped people find information about the token.
Based on CryptoInfinity’s original Metarix case study, dated 23 October 2022. Project artwork is from the existing portfolio.
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