AI marketing
AI product positioning: a practical framework for founders
Turn a long feature list into a clear audience, use case, value proposition, and product story buyers can evaluate.
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Ideas for the next generation of brands.
Practical guides on positioning, websites, content, PR, email, search, and measuring what matters.
Insights
Strategy. Creativity. Growth.
9 guides
Websites & conversion
SaaS landing page checklist: from first visit to a useful next step
A practical review of SaaS landing-page messaging, product proof, forms, mobile usability, and conversion measurement.
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Growth strategy
A first 90-day B2B content plan for a technology startup
Build a manageable editorial plan around buyer questions, product knowledge, useful distribution, and measurable learning.
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PR & outreach
Crypto PR: earned coverage, sponsored articles, and press releases
Understand three different media routes and prepare a clearer brief before paying for a crypto PR campaign.
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Growth strategy
Marketing metrics for startups: leads, conversions, and acquisition cost
Define useful conversion events, distinguish lead quality from volume, and calculate acquisition costs without mixing incompatible numbers.
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Email & retention
How to plan a SaaS onboarding email sequence around first value
Plan a useful welcome and onboarding sequence around user intent, product progress, relevant examples, and clear next steps.
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AI marketing
A practical launch checklist for your AI product
Positioning, demos, landing pages, and the signals to define before launch day.
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Search & discovery
SEO foundations every SaaS website needs
Build useful pages, clear navigation, and a technical foundation that search engines can understand.
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Growth strategy
How to choose marketing channels for a technology product
Choose channels around your buyer, evaluation journey, and the resources you can sustain.
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