PR & OUTREACH

PR and media outreach for technology brands.

Develop your brand narrative and bring relevant product news to the publications, communities, and people who cover your space.

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PR & Outreach

Audience
Built around your product.

THE CHALLENGE

PR & Outreach, with a clear purpose.

An announcement needs a reason to matter beyond the company making it. We help identify the useful story: a product solving a specific problem, a meaningful launch, or a perspective that contributes to a wider industry conversation. Outreach starts with that relevance rather than a promise of guaranteed coverage.

Useful for product launches, company announcements, and technology businesses developing their public positioning.

WHAT THE WORK CAN INCLUDE

A practical scope.
A shared direction.

The proposal defines your deliverables,
timing, and responsibilities.

01 /

Story development

Clarify the news angle, supporting facts, audience, and spokesperson context.

02 /

Press materials

Prepare approved announcements, background information, and concise product explanations.

03 /

Targeted outreach

Identify relevant editorial and industry contacts, then tailor the approach to their coverage.

04 /

Coverage review

Track observable mentions and referrals, distinguishing earned attention from paid placements.

HOW WE START

Context before activity.

First, we review your product, audience, existing assets, and the outcome you want this work to support. Then we agree the priorities and the inputs needed from your team before execution begins.

What we look at

Relevant mentions, quality of message delivery, referral visits, and useful media relationships.

PUTTING THE SERVICE TO WORK

What you can
ask us to create.

Examples of project scopes.
Your proposal defines the final deliverables.

01 /

Product or company announcement

Develop the story angle, approved announcement copy, media background, and a relevant outreach list.

02 /

Crypto media outreach

Research crypto publications and approach suitable editorial or commercial routes for your campaign.

03 /

Founder or expert visibility

Prepare useful viewpoints, interview material, and targeted pitches around a spokesperson’s genuine expertise.

CRYPTO & WEB3 MEDIA

A relevant story.
The right publication.

Examples of publications to research for crypto announcements and outreach.

We build your shortlist around the announcement, audience, format, and budget. For AI and SaaS campaigns, we develop a separate media list suited to the product.

01 /

HOW TO READ THIS LIST

This is a reference directory, not a list of media partners or guaranteed placements. Editorial coverage is decided by each publication. Paid articles and press-release distribution require publisher approval, availability, and separately agreed fees.

YOUR QUESTIONS, ANSWERED

A little more
clarity.

What to expect before we start working together.

Can you guarantee media coverage?

No. Editorial decisions belong to the publication. Any paid placement, sponsorship, or distribution cost should be identified separately before you commit.

Which crypto publications can we target?

The directory on this page includes CoinDesk, Cointelegraph, Decrypt, The Block, CryptoSlate, and other crypto publications. We build a campaign-specific shortlist around the story, audience, format, and budget.

Do you write press releases and pitches?

Yes. Writing can include the announcement, tailored pitches, background information, and spokesperson material, using facts and claims approved by your team.

What is the difference between editorial coverage and paid PR?

Editorial coverage depends on a publication’s independent decision. Sponsored articles and paid press-release distribution have commercial terms, publisher review, and separate costs that are agreed before booking.

How is PR progress reported?

Reporting can include outreach activity, publisher responses, published links, message coverage, and referral traffic where available. A publication’s audience size is not a guarantee of visits or customers.