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Why advertise on Google ads?
Everyone wants to be in the top position on Google search results. With a Google Ads campaign, this could become a possibility. Paid adverts appear in the top section on search pages and you can pay to place your message in the section. The process works by only paying when people click on your website link so you can budget your spend effectively!
Can you advertise crypto on Google?
Google ads for crypto projects have been reviewed and a new policy has been updated on August 3rd, 2020. The announcement released by the IT giant stated that cryptocurrency exchanges and wallets that aim to reach the audience of the United States have the right to post their crypto ads on Google if they comply with a number of requirements.Among the requirements that crypto exchanges and wallets have to abide by are the following:
- Be duly registered with FinCEN as a Money Services Business and within at least one state as a money transmitter;
- Be duly registered as a federal or state chartered bank entity;
- Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level;
- Ensure that the ads and landing pages comply with all Google Ads policies.
The given requirements that have come into force essentially replace those that have existed since March of 2018, when Google ads of cryptocurrency projects were banned altogether. Part of those requirements is still in place, as Google has reiterated that it will not be advertising any initial coin offerings, any sort of DeFi trading protocols, or the trade, sale, purchase or exchange of any cryptocurrency or digital assets. The IT giant has also stated that among the products that are still under ban for advertising are initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated DApps, and others.